Promotional products are a game-changer in the marketing world. Unlike ads, they offer a tangible experience that lingers in customers’ minds. In fact, studies show that promotional outerwear can stay with your customers for an impressive 16 months! That’s long-lasting brand exposure without breaking the bank.
To make the most of this powerful marketing tool, it’s essential to keep up with the latest trends. Stay ahead of the game by incorporating these exciting trends into your promotional product strategy:
Embrace the Digital Era Virtual events are here to stay, even beyond the pandemic. With online conferences, trade shows, and meetups becoming the norm, it’s crucial to find ways to engage your audience in the digital atmosphere. Personalized items like water bottles, journals, food baskets, and power banks can make a big impact. Research your audience to find products that resonate with them in the virtual world.
Collaborate with a company that caters to industries like healthcare, technology, finance, and retail. Create custom boxes filled with useful goodies that attendees can enjoy during the event. By planning ahead, defining goals, and nurturing sales potential, you’ll make your virtual giveaways a resounding success.
Win Hearts with Sustainability Sustainability is no longer a buzzword—it’s a customer expectation. Studies reveal that a whopping 70% of US and Canadian consumers believe brands should prioritize sustainability. People are willing to change their shopping habits to support environmentally conscious companies. To tap into this growing market, align your brand with eco-friendly values.
Invest in solar speakers, bamboo items, and recycled material tees. These sustainable goodies will resonate with your audience and showcase your commitment to the environment. By going green, you’ll gain trust, loyalty, and boost your brand image.
Work from Home Products
Enhance Remote Productivity Remote work is on the rise, and brands are recognizing its value. Take advantage of this trend by creating swag kits filled with work-from-home products. Opt for items that boost efficiency, productivity, and overall well-being. Calendars, notebooks, pen stands, pencil cases, mouse pads, and coffee mugs are all excellent choices. Consider adding blue light glasses, neck pillows, and flash drives to help alleviate the daily stresses of remote work.
By staying in tune with current trends and adapting your marketing plans accordingly, you’ll not only stay ahead of the competition but also come up with fresh and innovative ideas. Embrace the power of promotional products and watch your brand soar to new heights.
Ready to take your promotional game to the next level? Contact Lund Solutions today and let us help you create unforgettable marketing experiences with the latest trends in promotional products!