Print: The Unexpected Hero of Modern Marketing

Jun 10, 2023



a man is working on a printing machine

In a world dominated by digital marketing, the question often arises: “Is print dead?” The resounding answer is “no.” Traditional marketing channels are far from obsolete. In fact, print is experiencing a resurgence, especially in the B2B sector. While digital platforms may reign supreme, print offers a unique and tangible experience that captivates audiences and provides lasting impact. Let’s explore the enduring power of print in today’s digital landscape.

Print’s Revival and Future

Contrary to popular belief, print is far from fading away. In fact, it is making a comeback, with younger generations driving the demand for physical books and magazines. Print remains a preferred choice for many consumers, offering a respite from the noise of the online world. As technology evolves, print continues to adapt, incorporating 3D, virtual reality (VR), and augmented reality (AR) elements. Its ability to innovate ensures print will always have a place in the global communications marketplace.

Print for B2B Marketing Success: Print is an untapped resource for B2B marketers seeking creative avenues to engage their audience. Consider these ideas to leverage print effectively:

  1. Transform Your Content: Take your popular digital content and give it a new life in print form. Create visually captivating brochures or booklets to showcase your expertise and leave a lasting impression.
  2. Bridging the Digital Gap: Print can seamlessly complement your online presence and digital marketing efforts. Use printed materials to drive traffic to your website or social media platforms, providing a holistic brand experience.
  3. Curate Your Best: Select your top-performing digital pieces, such as blog posts, and repurpose them for print publication. Packaging your best content in a tangible format, like a high-quality magazine, allows you to connect with customers on a deeper level.
  4. Strengthen Customer Relationships: Printed content holds a special place in the hearts of customers. Surprise valued clients with personalized magazines or books, showcasing your appreciation and commitment to their success.

The Power of Print

Print holds a unique position in the marketing world. It offers an escape from the digital noise, providing a tangible and trusted medium for communication. Branded assets, such as books and magazines, become conversation starters, leaving a lasting impression on decision-makers. Print has the potential to disrupt digital media channels and capture the attention of your target audience like never before.


Print is far from dead; it is a thriving force in modern marketing. Its resurgence is fueled by the desire for tangible experiences and authentic connections. At Lund Solutions, we understand the power of print and offer a range of services to help your business stand out. From print and creative design to digital solutions and web development, we have the expertise to give you a competitive edge. Embrace the unexpected hero of marketing—print—and let it take your brand to new heights. Contact us today to explore the endless possibilities.

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